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At F8, Facebook’s annual developer conference, Mark Zuckerberg announced a new dating service, simply called "Dating," that will exist right within the social network's own app.
It will allow Facebook users to create separate profiles from their main Facebook accounts to pursue romantic connections.
It worked not unlike the experience of swiping through Tinder profiles does today.
"Regardless, we’re going to continue to delight our users through product innovation and relentless focus on relationship success. Facebook’s entry will only be invigorating to all of us.”"Come on in. Their product could be great for US/Russia relationships," Joey Levin, the CEO of IAC, Match Group's parent company, added.
Until recently, you couldn't even sign up for a Bumble account if you didn't already have a Facebook account.
It's not unreasonable to wonder whether these apps would even exist without the social network.
For example, if you're attending a concert, you'll be able to "unlock" your profile, so that potential matches who have said they're going to the same show can see it.
The social network says it's going to start testing Dating later this year, and that it's not going to use information from the feature to target ads.
It's easy to dismiss Dating as Facebook copying Tinder, just like it ripped Instagram Stories from Snapchat.